Valentine Artistry
Background
Michelle engaged my copywriting services to help bring her website to life - the lack of website content was the main reason behind her website’s delayed launch. She was struggling with finding the time to create and finesse the copy, as well as crafting the right tone for her customer base.
Once she provided me with TOV reference examples, I successfully wordsmithed the copy for her Homepage and About sections, with adhoc contributions to other key landing pages.
“I have been struggling to open up my website for a long time because I was always striving for perfection but always missing something and to be honest, I didn't even know what copywriting was. Melinda came strolling along one day, and whilst I was doing her brows offered her expertise in copywriting and I never looked back. My website wouldn't be LIVE today if it wasn't for her 100%.
She's an absolute sweetheart and works hard and thoroughly to achieve the best results for you and the message you want to project to your audience. 100% highly recommend this talented lady and her beautiful soul!”
Michelle Thu
Valentine Artistry
Samples of work
Homepage content
What was involved? +
- Working closely with Michelle to establish a clear, strong tone of voice that would appeal to her primary target market - the modern day, empowered female in their 20s to 30s
- Established Michelle's customers' pain points, in order to address them effectively in the homepage features section
- Researched relevant keywords to target searches around 'microblading'and 'cosmetic tattooing' services in Melbourne
- Crafted optimised copy that featured a cheeky, playful and feminine voice
Sample Copy
About Us
What was involved? +
- Providing Michelle with a basic questionnaire to address key points in the 'About Section'
- Crafted 'About' copy that clearly laid out her industry experience, while weaving in her personality, in order to establish rapport with potential customers
