Blog Copywriting
Freelance blog writing that sucks, but in a good way. Sucking 'em in, never letting 'go.
Once an outlet of expression for angsty teens, blogging is now well and truly a cornerstone for most content marketing strategies. Whether you’re a B2C or B2B business, blog copywriting is a necessity and not a luxury.
Your business needs blog writing that’s engaging and will keep luring your customers back for more.
With blogs being among the three most popular forms of media used in 2020 content strategies, according to HubSpot, it’s needless to say that if you can’t beat them, join them.
And guess who’s going to be right by your side? This stage-5 clinger of a Melbourne freelance copywriter.
How can blog writing benefit my business?
Besides keeping with the times, investing in your blog strategy can deliver several key benefits for your business. These include:
Setting yourself up as the voice of authority and showcasing your industry expertise.
Whether you work in pet transport or fast fashion, writing topical blogs on the latest trends reinstates your position as an industry leader.
Providing useful and relevant information pertaining to your service or product offering can help your business connect with your customers on a deeper, more meaningful level.
Complementing your social media strategy by creating and encouraging shareability.
Sometimes an endless stream of memes, status updates and trending GIFs just don’t cut it.
Keep your social media feed fresh with blog posts that encourage both existing and new customers to click straight through to your website.
Boosting your website’s overall long-term SEO strategy.
Blog writing is perfect for optimising your website with long-tail keywords and popularly searched questions or topics. It’s the sidekick to your SEO copywriting strategy.
It also ensures a sweet balance of evergreen content mixed with fresh, new content for the Googlebot to crawl. It’s a win-win.
Don’t have the time or energy for blog writing? I hear you.
You can rely on me for freelance blog writing services that nails your brand voice and business goals. Here’s how I can help you:
Blog writing that aligns with your content marketing calendar
Complete keyword research to match the provided topic, to ensure the blog is search engine optimised
Suggest links back to relevant landing page/s
Provide ongoing recommendations of trending topics to future-proof your content marketing plan
Writing creative blogs that convey authority while remaining engaging and conversational
Help you re-purpose existing content that is already working – if it ain’t broke, don’t fix it
The business needs you to run it.
Handball your blog writing needs to me, so you can focus on what's important.
P.s. Have a sticky beak at my own blog writing skills here.
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