Bloom Hearing Specialists
Background
The lovely team at bloom™ hearing specialists brought me on as a freelance copywriter and content specialist to assist with creating topical blogs that addressed the current coronavirus pandemic. They were in need of content that would be helpful and reassuring to their hearing aid customers, primarily an older demographic.
I was able to quickly adapt to their branding and tone of voice guidelines, in order to deliver the blogs in a short time-frame. Once they ascertained my abilities, I continued to assist with their other content marketing materials, including crafting brochure content, targeted B2B and B2C EDMs, as well as fine-tuning their social posting activities.
“During a time when we needed carefully curated content to speak to a stressed out audience, Melinda was the right person for the job! I sent her through a very messy brief and she came back with exactly what we were after. She got the urgency in my voice and understood the message I was trying to project to our customers. Her ability to listen, understand and produce what I needed quickly has given me 100% confidence in using her for future projects.
Melinda comes highly recommended for anyone who needs assistance, especially during COVID-19. She's an absolute legend!”
Elisia Brooker
bloom™ hearing specialists
Samples of work
Blog Content
What was involved? +
- Working with their marketing team to research and assess relevant blog topics that would be appropriate to their target market, during COVID-19
- Research of popular COVID-19 related topics and trending search phrases
- Created 5 optimised blogs for them to add to their website and to promote on their socials