Calibre
Background
Calibre, an Australian menswear label, outsourced the creation of their product descriptions and blog content to Practicology, an e-commerce agency that worked exclusively with fashion and lifestyle brands. I was the SEO Content Specialist at Practicology and thoroughly enjoyed the experience of curating content for the high street fashion label.
Samples of work
Blog Content
What was involved? +
- Liaising directly with Calibre's marketing team to craft blog content that appealed to their target customer base
- Collating blog topics that aligned with seasonal trends and/or specific campaign launches